To respond to specific demands by increasing the offering of food options through plant-based products through the Seara Incrível range, in Brazil, and on the international market, brands like Ozo, in the USA, the products of Vivera and Taste & Glory range, in Europe.
In the face of the growing trend, and even necessity due to the growth of the population, JBS in investing in innovation e technologies to increasingly expand its participation in this market segment.
The Incrível range, which became a stand-alone business unit in 2021, has items ranging from hamburgers to prepared meals enriched with iron and vitamin B12. The range is 100% plant-based, free of GMOs, zero trans fats, a source of fiber, lactose free and with no egg and milk derivatives.
Currently, the Incrível Seara is the number 1 in the segment in Brazil.
In the United States, the Company implemented, in 2020, the startup Planterra Foods and developed a portfolio of foods in the plant-based category, through the OZO brand. One of its differentials is the use of sources other than soy in the composition of the food, with results in more flavor and health compared to other products available on the market.
In 2021, JBS acquired the Company Vivera - third largest plant-based producer in Europe - that develops and produces a diversified and innovative portfolio of plant-based products substitutes for meat for major retailers in over 25 European countries, with a significant presence in the markets of Holland, the United Kingdom and Germany. The acquisition of Vivera strengthens and boosts the global plant-based products platform of JBS.